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RED LIGHT BREWING COMPANY
OVERVIEW
I took part in creating a new beer brand, Red Light Brewing Company, based in San Francisco, California. I took part in establishing the brand's name and identity design, as well as clearly defined audience in a research-driven design process.
As a designer, it was my goal to develop a system that allows for the differentiation of each beverage while making them feel unified under a core brand identity.
SOLUTION
In order to capture the rugged essence of San Francisco’s street scene, I employed the black-and-white, ink style to reflect a raw, unfiltered aesthetic, evoking a sense of movement and attitude that mirrors the creative, rebellious spirit of Redlight Brewing.
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